Announcing my new record label REIGNING PARADE. Kicked off with a bang thanks to logo design by INDUSTRIAL BRAND.

Hello, good morning, and welcome to the Saturday Morning News Post!

Readers, I’ve been talking about my upcoming record label and upcoming new releases for so long that everyone is beyond the point of caring.

I realize this. But you see, the S.S. Danderfer is a big ship which can’t turn on a dime. You gotta turn that ship’s wheel and just sit back, get comfy, find a good book, mix some drinks, and wait,… until one day you wake up and BOOM, Danderfer’s off in a new direction.

And to help get me sailing in the right direction I knew I had to have the right people on board. So when it came time for the logo design I aimed high and approached Industrial Brand Creative.

Why Industrial Brand? In the words of Tina Turner, they are..

“simply the best,
better than all the rest,
better than anyone,
anyone I ever met.”

But they’re also out there in the city, supporting many creative things/groups/people. The first time I met the company co-founder Mark Busse he started talking to me about my (at the time) recent release, “Accelerated Developmentas though he had actually listened to it. Turns out HE HAD BOUGHT MY ALBUM which makes him a part of the elite team of 9 people who did. Once I was able to choke back my tears of joy, I learned that Mark has made a career out of celebrating and encouraging creativity in all forms and Industrial Brand embodies this principle in all of their branding and design work (find other examples of IB’s work here).

Needless to say, I was thrilled to have the team working on my logo. With Topguns Matt SamyciaWood and Tyler Wilman quarterbacking the operation we began, and in the process I learned a few things:

1. Communicating what a logo should communicate is a very tricky business. Sam and Tyler had to collect lots of abstract information and then put it into a melting pot. Info ranging from the name I’ve chosen, descriptions of the product, the target audience, and a list competitors, to emotions, imagery, ideals, 1-5 year projections, etc.

2. A logo can’t say everything. Therefore you have to get down to the core of what you want to express.

3. Trust the professionals. Once you’ve found people you feel you can trust, and you’ve given them all the info you have to give, then you have to let them do their work. I feel strongly about my work, they feel strongly about theirs. And so, don’t be surprised if an objection is occasionally met with “We really believe in this (…and we’re sticking to it).

In the end, I’m very glad they did stick to their guns. Great job guys!

And of course, being the Social Media whore protégé that I am, REIGNING PARADE already has a facebook page that you can ‘like’ here. Once you’ve joined the facebook page you’ll receive the latest information regarding new releases, starting with a double release in January! More news to follow.

Thanks for reading and have a great week! Special thanks once again to the team at Industrial Brand!

©2011